EXTENDED PRACTICE MODULE
BRIEF COVER SHEET
LEEDS COLLEGE OF ART
LEEDS COLLEGE OF ART
Module Code:
OUGD603
Module Title:
Extended Practice
Student Name:
LISA BURNS
Studio Brief Title:
FASHION BRANDING - LAURA RICHARDSON - FMP
Synopsis:
Fashion branding for Laura Richardson, a collaborative brief consisting of branding and identity, print, product and promotional material for the fashion student.
List of deliverables(boards, resolutions, apps,etc)
Research
Design sheets
Initial ideas
Concept and design development
Printing experiments
Final execution
Photographs of final product
Presentation boards
Printed material
Evidence
(Series of business cards, posters, website etc)
Ongoing documentation on blog
Business cards
Swing tags
Creative CV
Brand guidelines booklet
Evaluation:
The collaboration brief with Laura Richardson was one of my favourite, and most successful projects of the year. I really wanted to the opportunity to produce fashion branding for another creative as it is an area of design I've always wanted to practice. The brief consisted of regular meetings, brainstorming sessions and bouncing ideas of one another to develop an understanding of what needed to be executed. I enjoyed the collaborative practice mainly because my knowledge in fashion graphics as improved.
As a graphic designer and knowing that communication is key in design, I emphasised on this when creating branding for the designer as I wanted to fully display a visual identity of what her and her design style was. From the collaboration I have gained knowledge in areas of fashion, such how to present work on concept boards in a fashion like manor, along with learning more about colour ways and how to utilise them in branding for fashion.
Experimenting in design with a fashion designer allowed me to be aware of another individuals design ethos, by exploring unconventional materials in fashion and design, and adding elements of this into the branding and identity was learning a skill in itself. Gaining an understanding of how to incorporate fashion into graphics was essential for me. In terms of print and processes, we were happy about the decision to digitally printing the branding material, the process was easy, cost effective and no fuss was needed in terms of additional processes as requested by the designer - simplify was key.
As a graphic designer and knowing that communication is key in design, I emphasised on this when creating branding for the designer as I wanted to fully display a visual identity of what her and her design style was. From the collaboration I have gained knowledge in areas of fashion, such how to present work on concept boards in a fashion like manor, along with learning more about colour ways and how to utilise them in branding for fashion.
Experimenting in design with a fashion designer allowed me to be aware of another individuals design ethos, by exploring unconventional materials in fashion and design, and adding elements of this into the branding and identity was learning a skill in itself. Gaining an understanding of how to incorporate fashion into graphics was essential for me. In terms of print and processes, we were happy about the decision to digitally printing the branding material, the process was easy, cost effective and no fuss was needed in terms of additional processes as requested by the designer - simplify was key.
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