To grasp more of an idea of what to design I asked Laura to send me some of her illustrations and designs that she produced for the FMP. These were really helpful in the sense of colour, pattern and style of design I was to head in.
I put together a concept board of the inspirationally imagery Laura sent me, this was for inspirational purposes, I wanted to be clear one what exactly I was designing and who for.
Laura is a fashion designer with a focus on minimal menswear and is inspired herself by architecture, shape and structure, this is something I wanted to utilise in the branding. By producing grid like patterns to be used in the design process.
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