Pink Ink || Brief

MODULE ASSESSMENT BRIEF	LEEDS COLLEGE OF ART
Programme Title: BA (Hons) Graphic Design	Level: 6
Module Title: Extended Practice	Module Code: OUGD603
Brief Title: Pink Ink	Module Leader/Tutors: Amber Smith, Andy Lodge, Simon Harrison, Phil M
Module Credits: 60	Weighting of Brief within Module: 100%

Context:

- Develop a project based on the concept 'pink', collect and create designs which resemble, relate to and associate with anything pink. 
- Use these designs to develop a collections of products such as t-shirt designs, iphone cases, tote bags, laptop cases, art print, throw pillows and stationary.
- The aim for this brief is to experiment with a variety of techniques and processes to gain visionary work and effective finishes. 

Brief or Tasks:

- Consider the style of designs to be consistent to brand for example 'Pink Ink'. 
- Experiment with a range of pattern processes. 
- Consider the aspect of literally using ink to create designs, E.G ink and water other wise known as japanese marbling/ Suminagashi.
- Investigate other painting techniques such as painting on water/ Turkish Ebru.
- Practice marbling with inks, oil paints and metalic paints, take photos of the process. 
- Develop a variety of designs which can be edited in a juxtaposed style through photograph manipulation. 
- Mock up digitally enhanced designs onto products as well as print. 

Preparation/Research suggestions:

- Gather primary research photography pink objects. 
- Produce a questionare to send out to gain information on what peoples opinions are on pink design, what first comes to mind when thinking of 'pink'.
- For secondary research visit exhibitions and galleries where artist incorporate pink into their work.
- Visit stationary stores to look at existing items.
- Research target audiences for the likes of Paperchase, to gain knowledge on who I could aim my designs at. 

- Apparel deisgners. 

Evidence – for this project students should submit:

- Ongoing documentation on blog

- Research (primary and secondary)

- Design sheets

- Summative and formative feedback from peers

- Initial and final designs 

- Develop Design and inspiration boards to help produce products
- Pink Ink illustrations and affective designs
- Branding and identity for Pink Ink


Briefing: Monday 30/09/2013
Deadline: Thursday 22/05/2014