Define the brief and establish key objectives; assess the market, identify strengths and opportunities and understand the target customer to create a platform for the design of a unique proposition and clear brand direction.
Creation of the design concept – the big idea to inspire the client and their market. The preparation of a unique solution reflecting the brand culture, market, customer, operation and the client’s future plans.
Hand-in-hand with our clients, contractors, suppliers and manufacturers, we realise the concept as closely as possible to the design vision, through a thorough process of detail design, specification, prototyping, proofing and implementation to the
live store trial.
Our stronger clients benefit from our continued involvement, where a concept is constantly reviewed and refined, responding to market developments to achieve the best results.
Topshop
Source:http://www.dalziel-pow.com
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