Tigerprint || Brief

Tigerprint - Old competition brief

I decided to look at some of the past competition briefs from Tigerprint with the hope of finding a brief I could complete in a day. The one I have chose is perfect for experimenting with photography and applying imagery to a product range. 

Photo blanks 

Brief

We would like you to create an image to be used for a blank greeting card for the M&S customer.

For this competition we would like you to not only be the designer but also the stylist and the photographer. This is your chance to capture an image to convey a suitable emotion for a blank send. Those occasions when you just want to send someone a thoughtful note, a quick hello or saw this and thought of you etc. Please do take into consideration all the reasons why we might send a blank greeting card which will ultimately help you develop your idea.

Once you have your image think carefully about how you will present it. For example is there a particular crop that would work well or could you apply some photographic filters which are very on trend right now.

Themes:

Here are a just a few ideas to get those creative juices flowing.

Locations -  for example a beautiful seaside scene or woodland wonderland.

Food - a delicious looking cake or something fun such as a typical British meal.

Humour - could you capture a real, candid moment or can you take something ‘ordinary’ and give it a new lease of life.

Hobbies - can you show the tools of the trade for certain hobbies to make a great image. Consider sports, music and crafts etc.

Objects - can you style up a variety of beautiful objects to make a work of art.

Colour - is your image all about a certain colour or group of colours?

Considerations:

It is really important that you avoid using any branded goods in your images, as we will be unable to use them on our products, such as Sony, Coke, Apple etc. It’s very important that when you’re using props for a photo-shoot that you are not infringing any copyright by featuring them. For example a pair of wellington boots with a distinctive surface pattern design would be easily attributed to a brand/ store so you wouldn’t be able to use them. The same applies for branded cars i.e. we wouldn’t be able to show an Aston Martin in its full glory but maybe consider an abstract crop of a vehicle headlight etc – be creative!

Also avoid using people in your photographs, as any recognizable persons in your images would require a signed model release form before we could consider using it.

Take plenty of time to do some research and check out photography magazines and websites such as Flickr that have a keen grasp on contemporary photography and are a great starting point for inspiration.

This brief is primarily about capturing a great image but do carefully consider the composition of your image how this fits in with your chosen customer. You can see examples of what we mean by this in the examples shown and also by checking out our current range at M&S.