So&So's branding and business || Brief

MODULE ASSESSMENT BRIEF	LEEDS COLLEGE OF ART
Programme Title: BA (Hons) Graphic Design	Level: 6
Module Title: Extended Practice	Module Code: OUGD603
Brief Title: So&So's Cupcakes	Module Leader/Tutors: Amber Smith, Andy Lodge, Simon Harrison, Phil M
Module Credits: 60	Weighting of Brief within Module: 100%

Context:

- Propose a business idea for a travelling cupcake shop. (e.g a camper van)
- A small shop which would provide cupcakes as the main attraction of the store, with vintage parisian themes.
- It's purpose would be to promote itself by traveling around festivals and events. 

Brief or Tasks:

- Pitch a business proposition for a travelling cupcake shop.
- Branding and identity for So&So's, a company arranged by two collaborators. 
- Produce a concept or theme for So&So's.
- Bake cakes, photograph process and final outcomes.
- Think of inventive things to sell in the shop (ready made recipes in mason jars, mini recipe books, illustration books of cakes)
- Unconventional cakes (cake pops, glitter pops, cakes in a jar, cakes in a tea cup, initial cakes spelling out So&So's )
- Creative additions to purchases (e.g name of cakes on miniature buntings)
- Create a small publication to show the start and finish points of the project.


Preparation/Research suggestions:

- Traveling shops
- Existing cupcakes stores and concepts 
- Cake recipes, recipe books, food packing

Evidence – for this project students should submit:

- Ongoing documentation on blog

- Research (primary and secondary)

- Design sheets

- Summative and formative feedback from peers

- Initial and final designs 

- Develop Design and inspiration boards to help produce products
- Cupcake illustrations
- Recipes, experiments, evidence of practicing and final outcome
- Ongoing photographic documentation of the project


Briefing: Monday 30/09/2013
Deadline: Thursday 22/05/2014