The Jungle Bar || Brief

MODULE ASSESSMENT BRIEF	LEEDS COLLEGE OF ART
Programme Title: BA (Hons) Graphic Design	Level: 6
Module Title: Extended Practice	Module Code: OUGD603
Brief Title:  The Jungle Bar (Lisa Burns)	Module Leader/Tutors: Amber Smith, Andy Lodge, Simon Harrison, Phil M
Module Credits: 60	Weighting of Brief within Module: 100%

Context

The Jungle is a magical place full of plants, wildlife, danger and beauty. All over the world there are communities of people who live amongst the dense undergrowth. There are over 200 tribes in the Amazon rainforest alone each living their life in the wild. Many tribes have shamans in their community. Shamanism is a practice that involves a practitioner reaching altered states of consciousness in order to encounter and interact with the spirit world, which in a way is what alcohol does, altering the state of consciousness, and interacting with a different type of ‘Spirit’ world

Brief or Tasks

Collaboratively propose the concept and branding for a jungle themed bar. Physical examples of the promotional products will be required. Consider how you can promote and publicise the bar and also take into consideration the interior aesthetics. The branding needs to run throughout the establishment. Think about all the promotional items a bar might need and what else might make your bar stand out.

Preparation/Research suggestions:

- Concept bars

- Unique themes 

- Who is the audience

- Promotional material 

- Cocktails 

- Plant spirits 

- Shamanism 

- Interior design 

- Symbolism/ Visual research 

- Advertising 

- Interior decor/ Arrangement 

Evidence – for this project students should submit:

- Branded promotional items 

- Business cards 

- Menus

- Beer mats

- Advertising 

- Interior design

Briefing: Monday 30/09/2013

Deadline: Thursday 22/05/2014