Fashion branding | Laura Richardson FMP | Brief

MODULE ASSESSMENT BRIEF	LEEDS COLLEGE OF ART
Programme Title: BA (Hons) Graphic Design	Level: 6
Module Title: Extended Practice	Module Code: OUGD603
Brief Title: Fashion branding for Laura Richardson	Module Leader/Tutors: Amber Smith, Andy Lodge, Simon Harrison, Phil M
Module Credits: 60	Weighting of Brief within Module: 100%

Context:

Produce branding and identity for a third year student's final major project. The student being a fashion designer at Leeds College of Art, who requested modern and minimalistic designs which reflect her as a designer. 

Brief or Tasks:

- Consider all aspects of design which may include business cards, a look book showcasing her designs , labels for inside the garments, clothing tags and coat hanger additions. 
- Think about creating a typeface to develop a logo from, e.g. initials - LR - Laura Richardson. 
- Perhaps think of prop designs for final exhibition space. 

Preparation/Research suggestions:

- Ideas to suit her collection of clothing, designing and manufacturing. 
- Designers style of work is minimalistic, modern, contemporary and clean cut.
- Take into account when designing something which reflects her ethos as a fashion designer and her collection of clothing. 

Evidence – for this project students should submit:

- Ongoing documentation on blog

- Research (primary and secondary)

- Design sheets

- Summative and formative feedback from peers/ collaborator 

- Initial and final designs 

- Branding and identity of the designer and the collective pieces.
- A logo, business cards, look book, labels for inside the garments, clothing tags, coat hanger additions. 



Briefing: Monday 30/09/2013
Deadline: Thursday 22/05/2014